I wasn’t going to say anything about the new NASCAR ad that will be running during the Super Bowl because I didn’t want to appear “too sensitive” to gluten jokes. I mean, I’m an adult. I can take it.
Stupid gluten-free sissies, haha.
But then my friend reminded me that adults making fun of other adults for being weak in the name of gluten only adds more fuel to the fire that is adolescent bullying.
Did you know…
35% of kids with food allergies* have been bullied because of them. More than 20% report being bullied or harassed by a teacher or other school staff.
Did you hear that? Not only are kids making fun of kids because of this issue, but adults are harassing kids over this too. At school!
And here’s the thing with the commercials and the TV shows and the comedy routines – The more we hear the jokes, the harder it becomes for our situation to be taken seriously.
The more often comedians make fun of us, the easier it is for kids to justify shoving a roll in the face of their gluten-free classmate.
Gluten Dude put it so well (read his full post and watch the NASCAR ad here),
“You see…I don’t think we’re soft or weak as the ad implies. I don’t think we’re part of the problem. I think we’re a pretty strong bunch who just wants the world to move on to something else and let us handle our disease as we wish. The PROBLEM, as I see it, is the utter and complete lack of empathy so many in our society feel. Not just about gluten, but about so many things. We’ve lost the ability to feel for others who are in a situation that you just may not understand. It’s become easier to laugh at people than to care about them.“
So please, comedians and ad writers, I’m begging you. For the sake of the those who suffer, and because it’s just not funny anymore.
Gluten has jumped the shark. Move on.
If you agree and would like to use your voice to make a change, click here.
*(Celiac disease is an autoimmune disease not an allergy, but same bullying effects apply.)