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marketing

Marketing Masquerading as Science

The following is a post written by contributor Andy Bellatti, MS, RD. ***** When it comes to resources ā€“ whether they be human, financial, or technological ā€“ the food industry is stocked with a mighty arsenal. Big Food’s spending power is most often evidenced by its multi-million dollar marketing campaigns. A few examples: McDonald’s spent $115 million in 2010 just to market Happy Meals General Mills spent $73.7 million advertising…

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