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sponsorship

Not an endorsement? (Updated)

Last week, the Academy of Nutrition and Dietetics announced a partnership between Kraft and Kids Eat Right. Specifically that the Kids Eat Right logo will now appear on packages of Kraft American Singles. The Academy has fully denied that this is an endorsement of a product, even though Kraft told The New York Times that it totally is. According to AND, the logo simply shows that Kraft is a proud supporter of…

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