I wasn’t going to say anything about the new NASCAR ad that will be running during the Super Bowl because I didn’t want to appear “too sensitive” to gluten jokes. I mean, I’m an adult. I can take it.
Stupid gluten-free sissies, haha.
Whatever.
But then my friend reminded me that adults making fun of other adults for being weak in the name of gluten only adds more fuel to the fire that is adolescent bullying.
Did you know…
35% of kids with food allergies* have been bullied because of them. More than 20% report being bullied or harassed by a teacher or other school staff.
Did you hear that? Not only are kids making fun of kids because of this issue, but adults are harassing kids over this too. At school!
And here’s the thing with the commercials and the TV shows and the comedy routines – The more we hear the jokes, the harder it becomes for our situation to be taken seriously.
The more often comedians make fun of us, the easier it is for kids to justify shoving a roll in the face of their gluten-free classmate.
Gluten Dude put it so well (read his full post and watch the NASCAR ad here),
“You see…I don’t think we’re soft or weak as the ad implies. I don’t think we’re part of the problem. I think we’re a pretty strong bunch who just wants the world to move on to something else and let us handle our disease as we wish. The PROBLEM, as I see it, is the utter and complete lack of empathy so many in our society feel. Not just about gluten, but about so many things. We’ve lost the ability to feel for others who are in a situation that you just may not understand. It’s become easier to laugh at people than to care about them.“
So please, comedians and ad writers, I’m begging you. For the sake of the those who suffer, and because it’s just not funny anymore.
Gluten has jumped the shark. Move on.
*****
If you agree and would like to use your voice to make a change, click here.
*****
*(Celiac disease is an autoimmune disease not an allergy, but same bullying effects apply.)
I can’t believe that gluten is in the news again for such a ridiculous reason– I’m not sure why companies can’t think of another punchline then a serious illness. My concern is that the more people who work in restaurants here this stuff, the less likely they are to take it seriously and the more celiacs who get glutenized. That’s so horrible about 20% of kids being made fun of by teachers or other staff! It’s hard enough to deal with as an adult that I can’t imagine how difficult it must be for kids…
I know. It’s all pretty frustrating. Glad we can bring it to people’s attention this week though.
Beautifully stated.
Enough is enough. Our voices need to be heard.
Shouldn’t you be resting?!! Feel better friend
Thanks friend, love ya.
I’ve signed it, saddened by the lack of understanding……..
Thanks Tess.
Thank you for bringing this to your readers’ attention. The bullying needs to stop at every age.
Thank you Bethany!
Well said, kiddo. 🙂 I expressed my concerns on my page as well. xxIH
Thanks Ginny!
Preach. My 7 year old daughter and I both have Celiac. She doesn’t know it yet, but we’re now estranged from my extended family due to bullying over the gluten ban in our house. (This became necessary because they felt that being careful was too much to ask. Really, they said that.) My friends in the celiac and food allergy communities tell me that this isn’t uncommon. So sad.
Our friends have all been incredibly supportive and I’m so grateful for it. A little education and empathy could go a long way out there in the world.
“A little education and empathy could go a long way out there in the world.”
Totally agree.
The rise of the Beta Males. The world cringes.
I’m not a male…
You sound very ignorant.
The Beta Males rise is not conditional on your sex. Best Regards.
I can help anyone with health issues.
I have been given a unique gift and perhaps I
can help you or someone you know. I am
able to tap into cellular memory to determine the cause of most health problems
as well as the natural remedy. I have done
this successfully for the past 18 years, and I do it over the phone via a
toll-free number. Yes, it works and is
extremely accurate. Please visit my
website for more information. God
Bless! Mike Carey
http://www.alternativesolutions4health.com
Take a hike Mike.
Some people open their mouths and display their ignorance. You just did that – well done dummy!
Attention everyone: If you don’t provide Dr. Mike approval, validation, and warm fuzzies for un-solicited pitches, you are ignorant dummies.
Perfect sales technique. Used cars Dr. Mike? Why thank you.
As Ronald Reagan would have said, ¨there you go again¨.
You continue to show your arrogance and ignorance. You should be on SNL.
You are just proving the point of the ad….we have become extremely thin skinned babies. Get over it. It’s funny.
I don’t think it’s funny. I think it’s lame. And I’m just tired of it.
Thanks for your comment.
Why is it funny to make fun of a life saving diet?
So, you don’t find anything funny? Most (yes, most) comedy is at someone or something’s expense. Lawyers, husbands, flight attendants, redheads, etc., etc., etc. (I’m a redheaded lawyer with a peanut allergy. I would know.)
I find it incredibly hypocritical that people are fine with any joke that doesn’t offend them. You’re only worried about feelings when they’re your own. Otherwise, you laugh. They’re just jokes, right?
And when you are offended, your first reaction is to stifle someone else’s ability to speak or laugh. Either that or you attempt shame them publicly. Well, shame on you.
Shame on you for being so easily offended.
Shame on you for taking yourself so seriously.
Shame on you for being so willing to rob people of their right to speech.
What a bunch of insecure, pearl clutching, cry babies.
It must be exhausting to be you or be around you.
“I find it incredibly hypocritical that people are fine with any joke that doesn’t offend them. You’re only worried about feelings when they’re your own. ”
This doesn’t describe me in the least. But thanks for your comment.
“This doesn’t describe me in the least.”
Sure it doesn’t.
“But thanks for your comment.”
You’re welcome.
Very well written. Thank you.
I was not diagnosed properly and they found a T4 tumor in my small intestine that was positive for cancer, I am now on chemo. I don’t think this ad is fair to the millions suffering from Celiac Disease and gluten sensitivity…… We don’t need this message misinforming people that we are “soft”….. Let’s educate not mock it, it is a real problem, I know!!
[…] Will Up Your Net Worth In Your 20’s via The Muse 2015: Be The Exception via Social Triggers Gluten? Get Over It! via Inspired RD Having A Bad Sleeper Doesn’t Mean You’re Doing Parenting Wrong via Side […]